JORDAN 4 RM - NIGEL SYLVESTER

As a kid born in the early 90’s; myself like many others have been extremely wrapped into the phenomenon that is MICHAEL JEFFERY JORDAN; pretty much the consensus greatest basketball player to grace a court. One thing that has always been of interest to me after his *second retirement from the game of basketball officially in 2003; is how would he be able to sustain the allure of JORDAN RETRO Brand after he’s no longer winning championships and we’ve made way for new NBA superstars to be the athletic hero’s of our youth and avid b-ball fans.

INNOVATION. Although a Basketball player, Michael Jordan is synonomous with greatness and that inspiration has entered into many different walks of life. Professional BMX biker NIGEL SYLVESTER recently announces his collaboration with JORDAN BRAND for the release of the JORDAN 4 RM slated to drop on July 20.

How do you keep the legacy of the GOAT alive you ask? Through innovative storytelling. Nigel & team kill this drop right from ‘Grandma’s Driveway’.