Defining Comfort at NBA ALL STAR ‘24

February; despite the less than ideal weather that typically hits during that time, is one of the premier times of the year. An annual occurrence that I’ve long cherished is NBA ALL STAR WEEKEND. This year, the star studded event took place year in Indianapolis, home of the Indiana Pacers.

My brother was able to land himself 2 vending opportunities for his brand CHILLSWEATS and of course I jumped at the opportunity to lend a helping hand.

Brand / Product vending is the best shit ever because the engagement you get from folks is unmatched. Up early to set up. Out late to break down. On your feet all day. Literally talking your ass off all day. Selling product. Giving product away. Capturing content. You can’t beat the experience. Not to mention it being all star weekend and we did have some special celebrities stop through and provide invites to some special private events. I won’t spoil all of those details but all in all I had a wonderful experience. Can’t wait to do it bigger and better next year. Indianapolis owes me nothing.

• dom