AYO Fragrance + Design Showroom @ FK SHOPPE [MKE,WI]

While music is evolving; the criteria of what it takes to be an artist is evolving as well. On top of being talented musicians, captivating live performers, now the modern artist has to have the ability to work rooms physically and virtually through social media presence; and what seems like now more than ever artists have to be able to utilize their platform to sell products. Products of all kinds. This goes beyond the traditional merch table and artists are proving themselves able to launch and showcase an array of products and services. Gerald Walker is artist who fully embraces and understands the assignment with AYO Fragrance + Design Studio.

Recently Gerald & team took over the FK Shoppe (2625 S Greeley) for a full brand installment; fully transforming the space into their showroom for the upcoming Fall collection. Gerald Walker has consistently released new music while previewing a full range of products. From whiskeys and wines, to scrubs, hand soaps, and candles. Ayo Fragrance + Design has an entire lineup of products that will soon become staples in any home or office space. Browse https://ayostudios.com/

Great vibes. Great aesthetic. Beyond that; shout out to GW for having the business prowess to go out and hit a fu*king homerun. I feel like often when rap artists are ready to begin diversifying their portfolio they jump into malt liquor and weed accessories respectively. But the crossover and ability to have literally no limitations as far as an target audience deserves more credit than he’s been receiving.